Pre-Suasion: A Revolutionary Way to Influence and Persuade

Book Review

Robert Cialdini's «Pre-Suasion: A Revolutionary Way to Influence and Persuade» has received high praise from critics for its in-depth analysis and practical value. Cialdini, a recognized expert in social psychology and influence, offers readers unique methods for preparing an audience to receive the desired message. Critics note that the author skillfully combines scientific research with real-life examples, making the material accessible and applicable in various areas of life. Special attention is given to how preliminary actions and context can significantly enhance the effectiveness of persuasion. Some reviewers emphasize that the book is not only useful for professionals in marketing and sales but also for anyone looking to improve their communication and influence skills. At the same time, some critics point out the need for careful reading and analysis, as the material requires a certain level of preparation and understanding of psychological concepts.