Influence: The Psychology of Persuasion
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Summary
The book «Influence: The Psychology of Persuasion» by Robert Cialdini explores the mechanisms and principles underlying influence and persuasion. The author identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Each of these principles is examined in detail with examples from real life and scientific research. Cialdini explains how these principles can be used in marketing, sales, and everyday life to persuade and influence others. The book also warns about potential manipulations and offers ways to protect against them.
Date of publication: 5 June 2024
Last updated: 9 July 2024
———Influence: The Psychology of Persuasion
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Genre: Psychology