Influence: The Psychology of Persuasion
eng. Influence: The Psychology of Persuasion · 1984
Prepared bythe Litseller editorial team.Our goal is to share concise, accurate, and valuable book notes for personal growth and education.
Brief Overview
The book «Influence: The Psychology of Persuasion» by Robert Cialdini explores the mechanisms and principles underlying influence and persuasion. The author identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Each of these principles is examined in detail with examples from real life and scientific research. Cialdini explains how these principles can be used in marketing, sales, and everyday life to persuade and influence others. The book also warns about potential manipulations and offers ways to protect against them.
2
Date of publication: 5 June 2024
Updated: 9 July 2024
———Author:
Genre: Psychology
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).
2