Start with No

Interesting Facts

• The book offers a unique approach to negotiation, based on rejecting the fear of the word «no» and using it as a tool to achieve better results.
• The author claims that the ability to say «no» allows one to maintain control over negotiations and avoid unnecessary compromises.
• The book emphasizes the importance of preparation and research before starting negotiations to be ready for any scenario.
• Jim Camp suggests using the technique of asking questions to better understand the needs and motivation of the other party.
• One of the key points of the book is the idea that negotiations should be a process of collaboration, not confrontation.
• The author shares real-life examples from his practice to illustrate the effectiveness of the proposed strategies.
• The book highlights the importance of emotional intelligence and the ability to manage one's emotions during negotiations.