Start with No

Brief Overview

The book «Start with No» by Jim Camp offers a revolutionary approach to negotiation, based on rejecting the traditional pursuit of agreement. The author argues that the ability to say «no» is a powerful tool that allows one to control the negotiation process and achieve better outcomes. Camp shares strategies that help avoid pressure and manipulation by focusing on one's own interests and goals. He emphasizes the importance of preparation, understanding the other party's needs, and creating an atmosphere of trust. The book provides practical advice and examples that help readers become more confident and successful negotiators.