Start with No

Book Review

Jim Camp's book «Start with No» has received positive reviews from critics for its unique approach to negotiation. The author suggests moving away from traditional methods based on compromises and concessions, and instead using a strategy that allows for maintaining control over the process. Camp emphasizes the importance of understanding the true needs of both parties and offers tools for achieving more favorable outcomes. Critics note that the book is useful not only for professional negotiators but also for anyone looking to improve their communication and decision-making skills. However, some reviewers point out that Camp's methodology can be challenging to apply in situations requiring quick decision-making. Overall, the book is considered a valuable resource for those seeking more conscious and effective negotiation practices.