Flash Foresight

Book Review

The book "Flash Foresight" by Daniel Burrus has received positive reviews from critics for its practical value and innovative approach to forecasting future trends. Burrus offers a unique methodology based on the concept of "hard" and "soft" trends, allowing readers not only to predict but also to shape the future. Critics note that the author skillfully combines theoretical aspects with real-world examples from business and technology, making the book useful for a wide audience—from entrepreneurs to executives of large companies. Some reviewers highlight that the book inspires proactive action and helps develop strategic thinking. However, there are opinions that some of Burrus's ideas may seem overly optimistic or challenging to implement in practice. Overall, the book is considered an important contribution to business strategy and innovation literature.