The Little Book of Common Sense Investing
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Implementation Notes
- Invest in index funds: John Bogle recommends investing in index funds as they provide diversification and minimal costs.
- Keep costs to a minimum: Minimize fees and other expenses, as they can significantly reduce your long-term earnings.
- Diversify your investments: Spread your investments across different assets and sectors to reduce risks.
- Invest for the long term: Bogle emphasizes the importance of a long-term approach to investing, avoiding attempts to predict short-term market fluctuations.
- Avoid active management: Active management often leads to high costs and does not guarantee better results compared to passive investing.
- Focus on real returns: Pay attention to real returns after accounting for inflation and taxes, rather than nominal figures.
- Maintain discipline and patience: Stick to your investment strategy and avoid emotional decisions based on short-term market fluctuations.
- Understand what you are investing in: Study and understand the basic principles and mechanisms of the instruments you are investing in.

Date of publication: 22 July 2024
———The Little Book of Common Sense Investing
Author:
Genre: Business literature