Enough: True Measures of Money, Business, and Life

Key Concepts and Strategies

In "Enough: True Measures of Money, Business, and Life," John Clifton Bogle masterfully explores the idea of an inner sense of sufficiency, setting it against the relentless drive for accumulation and the endless race for outward symbols of success. The author urges readers to reflect on the true value of wealth, emphasizing that genuine satisfaction comes not from quantity, but from quality—relationships, honesty, service to others, and fidelity to one's own principles. With elegance and depth, Bogle analyzes the nature of the financial market, warning against the traps of greed and the illusions of quick riches, and offers a strategy of sensible investing based on simplicity, discipline, and a long-term outlook. Through personal experience and historical examples, he shows that the true measure of success is not only material achievements, but also the ability to live in harmony with oneself, maintaining dignity, humility, and gratitude for life.