summary

Summary

The novel «99 Francs» by Frédéric Beigbeder tells the story of Octave Parango, a successful copywriter at a major advertising agency. Octave indulges in all the pleasures of a glamorous life, including drugs, sex, and luxury, but gradually begins to realize the emptiness and meaninglessness of his existence. He decides to dismantle the system from within by creating provocative advertising campaigns and sabotaging his own career. The book is a satire on modern consumer society and the advertising industry, highlighting their cynicism and hypocrisy.