99 Francs

Style and Technique

Frédéric Beigbeder's novel «99 Francs» is written in a postmodern style with elements of satire and cynicism. The author uses vivid, provocative language, rich in slang and jargon, which gives the text liveliness and dynamism. Beigbeder actively employs irony and sarcasm to critique modern consumer society and the advertising industry. The structure of the novel is fragmented, with frequent digressions and inserts, emphasizing the chaos and meaninglessness of the world depicted in the book. Literary devices include direct address to the reader, metaphors, hyperboles, and allusions, enhancing the emotional impact and making the narrative more expressive.