99 Francs

Historical Context and Significance

Published in 2000, Frédéric Beigbeder's novel «99 Francs» became a landmark work critically illuminating the world of advertising and consumerism. The book sparked widespread resonance due to its candid and cynical portrayal of the advertising industry, leading to discussions on ethical issues in marketing and media. Beigbeder, a former advertising agent, used his experience to create a satirical and autobiographical narrative that exposes the manipulation and emptiness at the heart of the advertising business. The novel had a significant cultural impact, becoming a symbol of criticism against capitalism and consumer society, and was adapted into a successful film in 2007.