Rhetoric

Brief Overview

Aristotle's «Rhetoric» is a foundational work dedicated to the art of persuasion and oratory. The book is divided into three parts. In the first part, Aristotle examines rhetoric as an art, analyzing its goals and means, and distinguishes three types of rhetoric: judicial, deliberative, and epideictic. In the second part, he explores the means of persuasion, such as ethos (the speaker's character), pathos (the audience's emotions), and logos (the logic of the argument). The third part focuses on the style and structure of speech, including the use of metaphors and other rhetorical devices. Aristotle emphasizes the importance of adapting speech to the audience and situation, as well as the necessity of an ethical approach to persuasion.