Philip Kotler

ing. Philip Kotler. Wikipedia

Foto:

prof. Philip Kotler at Warsaw

Creado: 2009

Libros

Marketing 5.0: Tecnología para la Humanidad

ing. Marketing 5.0: Technology for Humanity, 2021

Marketing 4.0: Moving from Traditional to Digital

ing. Marketing 4.0: Moving from Traditional to Digital, 2016

Marketing 3.0: Del Producto al Cliente y al Espíritu Humano

ing. Marketing 3.0: From Products to Customers to the Human Spirit, 2010

Diez pecados mortales del marketing

ing. Ten Deadly Marketing Sins, 2004

Marketing de la A a la Z: 80 Conceptos que Todo Gerente Debe Saber

ing. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 2003

Principios de Marketing

ing. Marketing Management, 1967